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LATEST PROJECT: Online Marketing: SEO Protocol & Email Analysis – ECHO Music
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Online Marketing: SEO Protocol & Email Analysis – ECHO Music
The Digital Revolution is often a song of heartbreak, sung in minor keys without harmony or encore on the farewell tour of the retiring music business model. But as quickly as Heavy Metal was exchanged for Grunge, music industry innovators like ECHO Music are rocking and rolling the industry with a fresh new melody. Although the arrangement is influenced by each individual artist, Search Engine Optimization and Email Marketing are always two important foundational tracks.
Online Positioning & Development – Nashville Jet Charters
With the internet, “The Sky is the Limit!” But while creating an online presence is one thing, cultivating and creating value from it is definitely another. During a web consultant project for Nashville Jet Charters, I developed the necessary tools and strategies to equip NJC with a web presence that was jet-packed and turbulence free.
Consumer Research & Market Strategy – University of Tennessee Athletics
Even as consumer culture and behavior becomes ever more unique and diversified, one truth remains. College kids love sports. But as the growth of new leisure options continue to vie for attention in a student’s consideration set, even UT Basketball needs new ways of bouncing the ball.
“Green” Positioning & Strategy Development – Bridgestone/Firestone
“Put the Pedal to the Metal” and “Let’s Burn Some Rubber,” aren’t the usual cliches of an environmentally responsible corporation, but as the industry leader in socially conscious initiatives, it was time for Bridgestone/Firestone to redefine the rules of the road. Bridgestone dared to asked “Why can’t a tire company be green?” And as an Accelerator team leader, I helped give that idea some real horsepower.
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