With the internet, “The Sky is the Limit!” But while creating an online presence is one thing, cultivating and creating value from it is definitely another. During a web consultant project for Nashville Jet Charters, I developed the necessary tools and strategies to equip NJC with a web presence that was jet-packed and turbulence free.

During the Fall of 2008, I completed a web consulting project for Nashville Jet Charters, helping to establish their brand vision and strategy for managing their online web presence.  The goal of the project was to improve the functionality, searchability, and aesthetics of the company’s website to effectively reposition Nashville Jet Charters as a premium luxury carrier.

Over the course of the project, I redesigned the company website by improving its layout, features, and aesthetics.  I helped identify new opportunities that would help build brand credibility, while also improving the operational efficiency of the NJC sales office.  I devised a search engine optimization plan and an email marketing campaign to increase the overall online traffic visiting the site.  I also designed a new company logo and a variety of graphics and images to be used throughout their website and other online promotional channels, including the various industry publications and social media platforms.

Chase Pattison I MBA Graduate 2009 I Owen Graduate School of Management I Vanderbilt University I Nashville, TN